— OUTFRONT Media is one of the largest out-of-home media companies in North America. Segal Savad worked on the naming, created the visual identity, messaging and brand guide.
The name was selected because it reflects the company’s leadership, innovation, and customer-focus. Outfront Media strives to be out in front and leading the way in out of home advertising, while always putting customers first.
The new brand’s design is equally out in front. The all-caps word mark is bold, forward-looking and contemporary. The angles and linked elements in the letterforms create a visual sense of forward motion. The rich purple color evokes leadership, wisdom, and creativity.
The blue ‘dynamic circle’ icon has been designed to represent the larger Outfront Media network.