The Carlyle Group is one of the world’s largest and most diversified global investment firms, with approximately $475 billion in assets under management across private equity, credit, and investment solutions as of late 2025.
Since 2020, Segal Savad has served as Carlyle’s lead brand and creative partner, helping shape and unify the firm’s narrative across business units and communication channels. Our work spans brand strategy, visual identity, digital and investor communications, and executive storytelling — ensuring clarity, consistency, and impact at scale.
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